Colours to use for the background

The colour brown and its lighter cousins in tan, taupe, beige, or cream make excellent backgrounds, helping accompanying colours appear richer and brighter.

Use a neutral colour for your background:

  • White
  • Silver
  • Grey
  • Ivory
  • Gold

Don’t use black as a background colour if your website has a lot of reading content. White text on a black background is difficult to read and fatigues the eye.

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Clean and innocent

White is pure, clean and cool. It’s a symbol for both birth and death in different cultures and it goes well with almost any colour.


  • White is the colour of snow. It has a cooling and restful effect.
  • White is a symbol for purity, simplicity and empty space.
  • White denotes truth and sincerity.
  • White is a symbol for birth, virginity and weddings in Western countries.


  • White it a symbol for death in Eastern cultures.
  • White is cold and clinical. It’s associated with hospitals, doctors and dentists.
  • White can cause headaches due to its brilliant colour.

Where to use

  • White can give a pure and clean look to your website.
  • White can be used as a neutral background colour. But less brilliant colours such as pastel tones, beige, ivory, and creams are better.

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