Insert images

1. Use images that are meaningful

Images should be highly related to the content. Don’t insert images only to decorate your pages or fill empty space. Image and text should complement one another.

2. Be honest

Stock art images look nice, but they don’t show reality. Be honest with your customers and show them real life photos. Also, use colourful images instead of black-and-white images.

3. Add a caption

Add a caption near the image if its meaning is not instantly clear to everyone.

4. Make images accessible

Describe the content or functionality of images with the alternate text “alt=”. Thanks to this description in the alternate text people with visual impairment will be able to understand the meaning of your images.

5. Use images sparingly

Don’t overfill your website with images. A single meaningful image will create more impact than 10 useless images.

6. Offer a gallery or slideshow for more pictures

If you want to show a lot of pictures of a place or location create a photo gallery or a slideshow.



7. Offer a zoom-in option for product details

If you want to show details of a product you should offer a zoom-in option:

  1. Put your high quality photos online, for example on
  2. Copy the URL of the image.
  3. Go to, insert the URL and click on the “Create” button
  4. Copy the embed code from
  5. Go to, or and insert a custom HTML element on the page you want to offer the image with zoom-in option.
  6. Insert the embed code in the custom HTML element and save the page.

8. Be original

If you want to play around with images and create something funny try the sites below. But don’t exaggerate. The images should still be meaningful and understandable.

Related links