Define the features

1. Define the features your website should offer.

It’s important to do this step before you start creating the website. The tools I will show you in the next chapter offer a variety of features. Your feature list will help you find out which of these tools fit your needs.

 

2. Pull out the core features your site really needs

These should be 1 or 2 features, not more.

3. Prioritize the other features by focusing on users’ needs

Ask yourself: Is this really necessary, or just nice to have?
Avoid including features that are nice to have but irrelevant for your users.
Your site will appear confusing if you include too many features.

4. Put all other features on a “nice to have” list

Put this list into your “Idea Box” and forget it. I know it’s hard but you should not touch this list any more till your site has launched.

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What are e-commerce features?

Google Ad Sense

Place advertising on your website and generate money from your website traffic. Google Ad Sense matches ads to your page content. You will earn money whenever your visitors click on them.

Online-shop

Add a product catalogue and shopping cart to sell things directly from your website.

Online booking

Let your users book an appointment with you online.

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