Name pages and sections

Take a critical look at your page names and section names.
Rewrite them if you cannot answer the fallowing questions with yes:

  • Is the page named clearly?
  • Does the page name use the site visitor’s words?
  • Is the page name as explicit as it can be?
  • Does the page name describe and summarize the page content?
  • Does the page name really match the content?
  • Does the page name contain the relevant keyword for this page?
  • Is the page name shorter than 60 characters?
  • Is the page name unique on my website?

Check also if the page names agree with each other:

  • Do they all use the same part of speech?
  • Do they all use the same verb tense?
  • Do they all use plural or singular?
  • Do they all use the same language?

Write your page names as clearly and explicitly as you can. Call each thing by its proper name and don’t use fancy or clever names. Jargon, visual metaphors, branding and marketing terms are not welcome on navigation menus.

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What to place in the scan columns

Scan columns at the edge of the page are used to organize navigation links or place some advertisements. You can display both, or only the left or right scan column on your website.

Mock-up with scam columns following web conventions

Click on the image to open the interactive mode

What’s the local navigation?

Large sites often use two types of navigation:

  • global navigation with links to the main sections of the site
  • local navigation to display the list of subsections in the current section

Where to place it?
The left scan column is usually used for local navigation. People expect it there.
You can use right navigation columns as long as it is consistent.

What are advertisements?

The right scan column is often used for advertising. But lots of users are banner blind. They ignore areas of the screen that usually contain advertising. If you don’t use the scan columns for advertising make sure the content in the scan columns has nothing in common with anything looking like a banner.

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