Define the features

1. Define the features your website should offer.

It’s important to do this step before you start creating the website. The tools I will show you in the next chapter offer a variety of features. Your feature list will help you find out which of these tools fit your needs.


2. Pull out the core features your site really needs

These should be 1 or 2 features, not more.

3. Prioritize the other features by focusing on users’ needs

Ask yourself: Is this really necessary, or just nice to have?
Avoid including features that are nice to have but irrelevant for your users.
Your site will appear confusing if you include too many features.

4. Put all other features on a “nice to have” list

Put this list into your “Idea Box” and forget it. I know it’s hard but you should not touch this list any more till your site has launched.

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What are social media features?

RSS Feed RSS feed

Let your users subscribe to your updates or display News from partners on your website.


Provide a community-oriented site with a place to post feedback and promote discussion.

Online poll

Ask your users what they want. Let them vote or answer on a specific question and collect their responses in real-time.


Learn more about your site visitors. Ask them to complete a questionnaire and find out more about their opinions, needs or habits.

Folge dalozza auf TwitterTwitter follow button

Let people follow you on your twitter account with only one click.

Twitter tweets

Display your latest Twitter tweets on your website.


Communicate in real time with your customers. You can instantly answer their questions and offer them online support.

like the Facebook Page of www.learn-it-yourself.comFacebook “Like” button

Let your users share your website with their friends on Facebook. When a user clicks the “Like” button on your website, a story appears in the in the user’s friends’ News Feed with a link back to your website.

Share Content (AddThis to…)

Let your users share your website content. Give them the possibility to send a post to their social bookmarks with only one click.

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