- Use high quality images.
- Don’t use images that are too small
- Use helpful images that are highly related to the written content on the page.
- Be original and use images with visual interest.
- Don’t use images only to decorate your page, fill in empty space or create a visual break from dense text.
- Don’t use obviously stock art, faked or polished images. People will ignore them 85% of the time (e.g. smiling woman wearing headset).
Colour and contrast
- Use colourful images instead of black-and-white images.
- Use images with a high contrast between the object and the background.
- Use images with a simple background. Avoid busy images with a crowded background.
- Use images with smiling people looking directly at the camera.
- Use real-life images with attractive and real-looking people. They should look healthy; have a well-proportioned body and a symmetrical face.
- Use large, high quality photos for slide shows.
- Use a thumbnail and a larger high quality photo when selling products.
- Offer a zoom-in option to show the product details.
- Label photos if their meaning is not instantly clear.
- Confirm the person’s identity with a caption near the image.
- Offer screenshots in full size.
- Don’t embed text within photos.
- Use precise illustrations to demonstrate a process, give instructions, or break down complex subjects.
- Don’t use cartoon-like illustrations in websites for adults.
- Use only icons that are obvious.
- Don’t use tiny icons that make users think.