How to create good navigation

The navigation has to make it instantly clear what kind of information is waiting behind the next click. When organizing your sites keep in mind that the section names must work as a page name.

Organize your content

  • by category when all your site visitors have the same basic task in mind but they have different interests (shop with different categories). Be consistent when naming categories.
  • by task when your site visitors want to accomplish different tasks.
  • by user when your site serves different groups of users with different goals.
  • by language when your site visitors speak different languages.
  • by location when it’s relevant which geographic region your site visitors are from.
  • by date when you write a blog.


  • Organize your content in a way that makes sense to your site visitors.
  • Put the most important elements on the top of the navigatioGroup similar items together and put them next to each other in the navigation.
  • Write short and clear section names.
  • Don’t use fancy names.


  • Don’t organize your website by corporate department unless it’s very important for your users to know this.
  • Don’t combine a single-noun link name, such as apartment in Amsterdam with a verb-noun name such as rent a bike.
  • Don’t use fancy names for categories.
  • Don’t put unrelated categories together.
  • Don’t use the word and to put two categories together. For example restaurants and bars.
  • Don’t use branding and marketing terms for navigation.

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How to choose a suffix

Your domain needs a suffix, also called top-level-domain.
That’s the part after the last point in your domain that identifies your location or the type of organisation you are.

Most popular global top-level-domains

  • .com for commercial websites worldwide.
  • .org for non-profit and non-government websites
  • .biz for businesses
  • .name for individuals to create their own presence on the web
  • .info for all other use

Country-specific top-level-domains

Each country has its own country specific top-level-domain. If your website’s identity is closely connected to a specific country you can use this domain.
For example

  • .nl = Netherlands
  • .uk = United Kingdom
  • .se = Sweden

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How to create a domain name

Make your main activity part of the name

Make it clear who you are and what you do. Put your most important keyword into the domain name. The keyword use in the domain name is one of the most important ranking factors for search engines.

If you specialize in doing Hawaiian hot stone massage at least the word “massage” should be part of the name to give users a sense of what you do.


  • hot-stone-massage
  • hawaiian-massage
  • stone-massage

Avoid non-descriptive names

If your company’s name uses a non-descriptive name such as you can use it.
But bear in mind that a domain name with no intrinsic meaning doesn’t communicate what you do. It will be difficult to achieve a good search engine listing.

Keep it short

Make it easy to remember and write your website’s name.
Choose a name that‘s easy to read and sticks in users’ minds.

Don’t use long terms such as

  • hotstonesmassage
  • hawaiianhotstonesmassage

Avoid more than 2 dashes

Domain names with dashes such as are easier to read for the eye and easier to parse for search engines but many users forget to type the hyphens.

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