Point out links

1. Use descriptive links

Write meaningful links that indicate what’s behind the next click. You can also turn relevant words or sentences inside a paragraph into a link. Put the most important keyword into the link and avoid links like “here” or “more”.

2. Indicate the link’s destination

Inform your site visitors if a link opens a PDF or launches an audio or a video file.

3. Colour your links

Unvisited links should be blue (#0000ff). Visited links should be purple (#820682).

4. Change your link colour

  • Weebly.com
    On Weebly.com you can edit the link colour on the “Design Options” record. The hover status doesn’t need a special colour. Use blue for the hover status.
    Go to the Weebly Support CenterIf you want to use other colours for your links make sure they are different enough. Your site visitors must be able to quickly understand what’s clickable.
  • Wix.com
    On Wix.com you first need to click inside the paragraph to edit the link.
    Click on the hyperlinked text and change the link colour in the menu bar.
    Unfortunately Wix.com uses the same colour for visited and unvisited links. You cannot define a different colour for visited links.Go to the Wix Support Center
  • WordPress.com
    On WordPress.com only the colour customisable themes will allow you to change the link colours. Normally you must use the link colours the design templates offer you. If you don’t have the custom CSS upgrade you will not be able to change the link colours inside the template.

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How to point out links

While your site visitors are in a searching mood they will click on the first link that looks plausible. A link is like a promise. The site visitor must be able to predict a link’s destination. He expects that the information appearing on the site will fit the link he clicked.


  • Colour and underline the link text.
  • Unvisited links should be blue. Visited links should be purple. If you plan to use other colours use a bright, vivid colour for the unvisited link and a weaker variant or shade of the same colour for the visited link.
  • Put the most important keyword into the first 11 characters of the link.
  • Keep your links short (2-5 words).
  • Use descriptive links that are meaningful to your users.
  • Turn relevant words or a phrase within the text into links.
  • Write informative links that explain what kind of information is waiting behind the click.
  • Use an active phrase for an active link: “Sign up now”, “Go to the shop”, “Search for articles”.
  • Indicate if the link is linking to a PDF file or launching an audio or video player.


  • Don’t use verb phrases in links. (You can click here to get more information about…)
  • Don’t use single nouns for links.
  • Don’t promise too much.
  • Don’t colour text when it’s not a link.
  • Avoid generic instructions, such as: read more, click here, go.
  • Don’t underline text that is not a link.
  • Don’t create additional links if the word is already used within the text.
  • Don’t add visual effects when the cursor hovers over a link.

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How to make your content scannable

Users don’t read much when they are looking for information. They scan the pages and try to find the information they are looking for as quickly as possible. They will not pay attention to anything other than links, images and short descriptions that could be relevant to what they are looking for.

Even when they have found the topic they are interested in they may only read as much as they need to satisfy their goals.


  • Start with the key message.
  • Put high-priority information in the upper left of the content area.
  • Use a heading for each topic.
  • Emphasise headings with type size or bold style.
  • Write in very short paragraphs.
  • Use bulleted lists.
  • Use numbered lists for instructions.
  • Use tables to compare numbers.
  • Use shading on alternate rows for tables.
  • Point out important information in bold characters.
  • Point out links and make it obvious what’s clickable.
  • Put a date on every page to show when the content was last updated.


  • Don’t centre text.
  • Avoid horizontal scrolling at 1024×768
  • Make sure the important content is visible above the fold.

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Royal and creative

Purple is the colour of royalty and spirituality. It’s the bridge between warm red and cool blue. Purple is the third favourite colour after blue and green.



  • Purple is associated with royalty, wealth, or prosperity. Kings, queens and emperors have worn purple for many centuries.
  • Purple is a rare colour in nature. It’s associated with lavender, orchids, and lilacs.
  • Purple is different. It’s the colour of individuality and attracts people who like to consider themselves different from the common herd.
  • Purple denotes stability and balance. It calms down the mind and nerves.
  • Purple offers a sense of spirituality and mystery. It’s the colour of good judgment.
  • Purple is the colour of trendy, powerful and sophisticated young women.
  • Purple is associated with nostalgia.


  • Too much purple can cause moodiness.
  • Purple is the colour of intrigue.
  • Dark purples are heavy and can evoke depressions.

Where to use

  • Purple is often used for visited links.
  • Purple can give a creative and individual look to your website.
  • Purple can be used for websites addressing creative people such as artists.
  • Light purple can be used to create a romantic and nostalgic feeling.

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