Images should be highly related to the content. Don’t insert images only to decorate your pages or fill empty space. Image and text should complement one another.
2. Be honest
Stock art images look nice, but they don’t show reality. Be honest with your customers and show them real life photos. Also, use colourful images instead of black-and-white images.
3. Add a caption
Add a caption near the image if its meaning is not instantly clear to everyone.
4. Make images accessible
Describe the content or functionality of images with the alternate text “alt=”. Thanks to this description in the alternate text people with visual impairment will be able to understand the meaning of your images.
5. Use images sparingly
Don’t overfill your website with images. A single meaningful image will create more impact than 10 useless images.
6. Offer a gallery or slideshow for more pictures
If you want to show a lot of pictures of a place or location create a photo gallery or a slideshow.
It’s important to do this step before you start creating the website. The tools I will show you in the next chapter offer a variety of features. Your feature list will help you find out which of these tools fit your needs.
2. Pull out the core features your site really needs
These should be 1 or 2 features, not more.
3. Prioritize the other features by focusing on users’ needs
Ask yourself: Is this really necessary, or just nice to have?
Avoid including features that are nice to have but irrelevant for your users.
Your site will appear confusing if you include too many features.
4. Put all other features on a “nice to have” list
Put this list into your “Idea Box” and forget it. I know it’s hard but you should not touch this list any more till your site has launched.