How to create a domain name

Make your main activity part of the name

Make it clear who you are and what you do. Put your most important keyword into the domain name. The keyword use in the domain name is one of the most important ranking factors for search engines.

If you specialize in doing Hawaiian hot stone massage at least the word “massage” should be part of the name to give users a sense of what you do.


  • hot-stone-massage
  • hawaiian-massage
  • stone-massage

Avoid non-descriptive names

If your company’s name uses a non-descriptive name such as you can use it.
But bear in mind that a domain name with no intrinsic meaning doesn’t communicate what you do. It will be difficult to achieve a good search engine listing.

Keep it short

Make it easy to remember and write your website’s name.
Choose a name that‘s easy to read and sticks in users’ minds.

Don’t use long terms such as

  • hotstonesmassage
  • hawaiianhotstonesmassage

Avoid more than 2 dashes

Domain names with dashes such as are easier to read for the eye and easier to parse for search engines but many users forget to type the hyphens.

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