Sophisticated and mysterious
Black is a powerful, mysterious and elegant colour. It goes well with almost any colour but it can have both positive and negative meanings.
Positive
- Black makes us feel elegant, powerful, and sophisticated.
- Black symbolises the night and the mystery of the outer space.
- Black is the colour of the elite. It connotes success, wealth, and wisdom.
- Black is formal, pure and constant.
Negative
- In Western countries black is the colour of the funereal. It’s associated with grief.
- Black can conjure up thoughts of rebellion, black mystery, satanic ritual, and the underworld.
- Black can put us in a pessimistic mood. It denotes loss and discord.
Where to use
- Black is the best colour for typography on the web.
- Black can give your website a sense of being part of the elite.
- Black can be used for photo galleries. It makes photographs look brighter against the background.
- Black makes lighter colours such as yellow, red, blue and green stand out.
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