Point out links

1. Use descriptive links

Write meaningful links that indicate what’s behind the next click. You can also turn relevant words or sentences inside a paragraph into a link. Put the most important keyword into the link and avoid links like “here” or “more”.

2. Indicate the link’s destination

Inform your site visitors if a link opens a PDF or launches an audio or a video file.

3. Colour your links

Unvisited links should be blue (#0000ff). Visited links should be purple (#820682).

4. Change your link colour

  • Weebly.com
    On Weebly.com you can edit the link colour on the “Design Options” record. The hover status doesn’t need a special colour. Use blue for the hover status.
    Go to the Weebly Support CenterIf you want to use other colours for your links make sure they are different enough. Your site visitors must be able to quickly understand what’s clickable.
  • Wix.com
    On Wix.com you first need to click inside the paragraph to edit the link.
    Click on the hyperlinked text and change the link colour in the menu bar.
    Unfortunately Wix.com uses the same colour for visited and unvisited links. You cannot define a different colour for visited links.Go to the Wix Support Center
  • WordPress.com
    On WordPress.com only the colour customisable themes will allow you to change the link colours. Normally you must use the link colours the design templates offer you. If you don’t have the custom CSS upgrade you will not be able to change the link colours inside the template.

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Write text

You have it all now: the domain, the design, the navigation, and the empty pages.
The next step is now to fill your website with life!

A good website is all about content.

We often think the design is more important, but at the end our site visitors are looking for information and if they don’t find the information they are looking for they will quit your website and never come back.

1. Write like a conversation

You already have a list of your customer’s questions. Take this list and try to answer every question as clearly and briefly as possible.
Write down your answers as a conversation with the customer’s questions.

2. Keep it short

Write short sentences with less than 15 words. A paragraph should not contain more than 3 sentences.

3. Keep it simple

Write clear and simple. Avoid technical language and complicated, tangled sentences.

4. Write actively and personally

Write in the active voice and use “you” to talk to your site visitors. Use “I” or “we” to talk about you or your organisation.

5. Focus on the essential message

Write only facts and information. Avoid marketing fluff. Start with the key message and put the important information at the top of the page.

6. Cut the rest

Cut the sentences that do not contain useful information. For example the famous “Welcome to my website” phrase. Cut adjectives and other unnecessary words.

7. Make it scannable

Use headlines, short paragraphs, bold character and lists to make information easy to grab.

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How to point out links

While your site visitors are in a searching mood they will click on the first link that looks plausible. A link is like a promise. The site visitor must be able to predict a link’s destination. He expects that the information appearing on the site will fit the link he clicked.


  • Colour and underline the link text.
  • Unvisited links should be blue. Visited links should be purple. If you plan to use other colours use a bright, vivid colour for the unvisited link and a weaker variant or shade of the same colour for the visited link.
  • Put the most important keyword into the first 11 characters of the link.
  • Keep your links short (2-5 words).
  • Use descriptive links that are meaningful to your users.
  • Turn relevant words or a phrase within the text into links.
  • Write informative links that explain what kind of information is waiting behind the click.
  • Use an active phrase for an active link: “Sign up now”, “Go to the shop”, “Search for articles”.
  • Indicate if the link is linking to a PDF file or launching an audio or video player.


  • Don’t use verb phrases in links. (You can click here to get more information about…)
  • Don’t use single nouns for links.
  • Don’t promise too much.
  • Don’t colour text when it’s not a link.
  • Avoid generic instructions, such as: read more, click here, go.
  • Don’t underline text that is not a link.
  • Don’t create additional links if the word is already used within the text.
  • Don’t add visual effects when the cursor hovers over a link.

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How to use space efficiently

Space is a very important design element. It’s not just emptiness. You can use the space inside the content area to separate and group information.


  • Put space before and after the page title.
  • Put space above the heading.
  • Put space between paragraphs.
  • Put space into lists.
  • Put space around images.
  • Put space around buttons.


  • Don’t put space between the heading and the text.
  • Don’t put space between the instruction and the list.

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