How to choose meaningful images


  • Use high quality images.
  • Don’t use images that are too small


  • Use helpful images that are highly related to the written content on the page.
  • Be original and use images with visual interest.
  • Don’t use images only to decorate your page, fill in empty space or create a visual break from dense text.
  • Don’t use obviously stock art, faked or polished images. People will ignore them 85% of the time (e.g. smiling woman wearing headset).

Colour and contrast

  • Use colourful images instead of black-and-white images.
  • Use images with a high contrast between the object and the background.
  • Use images with a simple background. Avoid busy images with a crowded background.
  • Use images with smiling people looking directly at the camera.
  • Use real-life images with attractive and real-looking people. They should look healthy; have a well-proportioned body and a symmetrical face.


  • Use large, high quality photos for slide shows.
  • Use a thumbnail and a larger high quality photo when selling products.
  • Offer a zoom-in option to show the product details.
  • Label photos if their meaning is not instantly clear.
  • Confirm the person’s identity with a caption near the image.
  • Offer screenshots in full size.
  • Don’t embed text within photos.


  • Use precise illustrations to demonstrate a process, give instructions, or break down complex subjects.
  • Don’t use cartoon-like illustrations in websites for adults.


  • Use only icons that are obvious.
  • Don’t use tiny icons that make users think.

Related links

How to point out links

While your site visitors are in a searching mood they will click on the first link that looks plausible. A link is like a promise. The site visitor must be able to predict a link’s destination. He expects that the information appearing on the site will fit the link he clicked.


  • Colour and underline the link text.
  • Unvisited links should be blue. Visited links should be purple. If you plan to use other colours use a bright, vivid colour for the unvisited link and a weaker variant or shade of the same colour for the visited link.
  • Put the most important keyword into the first 11 characters of the link.
  • Keep your links short (2-5 words).
  • Use descriptive links that are meaningful to your users.
  • Turn relevant words or a phrase within the text into links.
  • Write informative links that explain what kind of information is waiting behind the click.
  • Use an active phrase for an active link: “Sign up now”, “Go to the shop”, “Search for articles”.
  • Indicate if the link is linking to a PDF file or launching an audio or video player.


  • Don’t use verb phrases in links. (You can click here to get more information about…)
  • Don’t use single nouns for links.
  • Don’t promise too much.
  • Don’t colour text when it’s not a link.
  • Avoid generic instructions, such as: read more, click here, go.
  • Don’t underline text that is not a link.
  • Don’t create additional links if the word is already used within the text.
  • Don’t add visual effects when the cursor hovers over a link.

Related links

Change the colours in your WordPress theme

On you can change the background and choose an alternate colour scheme.

Change the background

  1. Go to Appearance › Background in your blog’s dashboard.
  2. Upload a background image or insert the hex code of your background colour.

If you want to use a background image instead of a plain background colour, you can find some sources for background images here:

Custom Background

Change the colour scheme of the template.

  • Go to Appearance › Theme Options and choose the colour scheme you like.

Colour scheme in the Bueno Theme Options

If you want to use your very own colours you will need to purchase the custom CSS upgrade. But this upgrade only makes sense if you are familiar with CSS.
For help with CSS try:

It didn’t work?
Visit the WordPress Support Center

Related links

Change the colours in your Wix theme

On you can easily change the colour of every design element:

  1. Open your template and click on the element you want to change.
  2. Choose “Color” on the Menu.
  3. Replace the existing hex code with the hex code of your preferred colour. You can also change the text colour here but we will do this later when I have introduced you to the typography specials on the web.

Change colours on wix with the colour menu

If you want to change the background colour for a single page:

  1. Click on the background menu on the left navigation bar.
  2. Choose “site”.
  3. Replace the existing site background colour.

Change background colour in the background meno on the left navigation bar.

It’s also possible to change the background of the entire website:

  1. Click on the background menu on the left navigation bar..
  2. Choose “master page”.
  3. Select a background colour and texture or upload your own background image.

Change the background of the entire website.

It didn’t work?
Visit the Wix Support Center

Related links