While your site visitors are in a searching mood they will click on the first link that looks plausible. A link is like a promise. The site visitor must be able to predict a link’s destination. He expects that the information appearing on the site will fit the link he clicked.
Colour and underline the link text.
Unvisited links should be blue. Visited links should be purple. If you plan to use other colours use a bright, vivid colour for the unvisited link and a weaker variant or shade of the same colour for the visited link.
Put the most important keyword into the first 11 characters of the link.
Keep your links short (2-5 words).
Use descriptive links that are meaningful to your users.
Turn relevant words or a phrase within the text into links.
Write informative links that explain what kind of information is waiting behind the click.
Use an active phrase for an active link: “Sign up now”, “Go to the shop”, “Search for articles”.
Indicate if the link is linking to a PDF file or launching an audio or video player.
Don’t use verb phrases in links. (You can click here to get more information about…)
Don’t use single nouns for links.
Don’t promise too much.
Don’t colour text when it’s not a link.
Avoid generic instructions, such as: read more, click here, go.
Don’t underline text that is not a link.
Don’t create additional links if the word is already used within the text.
Don’t add visual effects when the cursor hovers over a link.
On Wix.com you can easily change the colour of every design element:
Open your template and click on the element you want to change.
Choose “Color” on the Menu.
Replace the existing hex code with the hex code of your preferred colour. You can also change the text colour here but we will do this later when I have introduced you to the typography specials on the web.
If you want to change the background colour for a single page:
Click on the background menu on the left navigation bar.
Replace the existing site background colour.
It’s also possible to change the background of the entire website:
Click on the background menu on the left navigation bar..
Choose “master page”.
Select a background colour and texture or upload your own background image.