How to make images accessible for everyone

It’s important not to exclude people with visual or hearing impairments from visiting your website.

Site visitors who cannot see your text and images will use an assistive technology such as a screen reader to access the content.

How to describe images

Every image offers an alternate text alt=” ” which you can use to describe the content and functionality of the image in a few words. Google also uses the alternate text to catalogue the image.

Try to make your images comprehensible. Don’t describe every detail of the image but describe the meaning of the image within the context of the page.

  • Describe the function of buttons and icons.
  • Describe the content of logos, banners and images.
  • Label navigation graphics with the names of the site sections.

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