Write text

You have it all now: the domain, the design, the navigation, and the empty pages.
The next step is now to fill your website with life!

A good website is all about content.

We often think the design is more important, but at the end our site visitors are looking for information and if they don’t find the information they are looking for they will quit your website and never come back.

1. Write like a conversation

You already have a list of your customer’s questions. Take this list and try to answer every question as clearly and briefly as possible.
Write down your answers as a conversation with the customer’s questions.

2. Keep it short

Write short sentences with less than 15 words. A paragraph should not contain more than 3 sentences.

3. Keep it simple

Write clear and simple. Avoid technical language and complicated, tangled sentences.

4. Write actively and personally

Write in the active voice and use “you” to talk to your site visitors. Use “I” or “we” to talk about you or your organisation.

5. Focus on the essential message

Write only facts and information. Avoid marketing fluff. Start with the key message and put the important information at the top of the page.

6. Cut the rest

Cut the sentences that do not contain useful information. For example the famous “Welcome to my website” phrase. Cut adjectives and other unnecessary words.

7. Make it scannable

Use headlines, short paragraphs, bold character and lists to make information easy to grab.

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2 thoughts on “Write text

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