Your website is a part of a conversation. Users come to the website because they are looking for information or want to complete a task. They have a specific question in mind.
It’s your task to answer these questions as fast as possible. Don’t waste their time. Let them grab and go. They are in a hurry.
- How to write for the web.
- How to make your content scannable.
- How to use space efficiently.
- How to point out links.