The tagline is a short phrase right below, above, or next to the logo. It’s an essential message about who you are and what makes you special.
- Describe what you offer.
- Express the primary purpose of your website.
- Convey the benefits your website offers.
- Write simply, clearly and informatively.
- Use between 6 and 8 words.
- Don’t express a goal, a vision or a guiding principle.
- Don’t use vague or generic taglines.
- Don’t use clichés and business jargon.
- Don’t be cool or clever.