Black

Sophisticated and mysterious

Black is a powerful, mysterious and elegant colour. It goes well with almost any colour but it can have both positive and negative meanings.

Positive

  • Black makes us feel elegant, powerful, and sophisticated.
  • Black symbolises the night and the mystery of the outer space.
  • Black is the colour of the elite. It connotes success, wealth, and wisdom.
  • Black is formal, pure and constant.

Negative

  • In Western countries black is the colour of the funereal. It’s associated with grief.
  • Black can conjure up thoughts of rebellion, black mystery, satanic ritual, and the underworld.
  • Black can put us in a pessimistic mood. It denotes loss and discord.

Where to use

  • Black is the best colour for typography on the web.
  • Black can give your website a sense of being part of the elite.
  • Black can be used for photo galleries. It makes photographs look brighter against the background.
  • Black makes lighter colours such as yellow, red, blue and green stand out.

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