Cheerful and enthusiastic
Yellow is the colour of sunshine. It’s a warm colour that denotes summer, happiness and joy.
- Yellow symbolises the sun and light. It puts us in cheerful, enthusiastic mood and conveys happiness.
- Yellow evokes associations about fresh citrus fruits, and summer feelings.
- Yellow is a warm and inviting colour.
- Yellow is the most visible colour. Our eye picks up bright yellow on a website first.
- Yellow is the most fatiguing to the eye. Never use it as a background colour.
- Yellow can create feelings of frustration and anger.
- Yellow in combination with black is associated with predatory animals and stinging insects.
- Yellow is associated with cowardice and deceit.
Where to use
- Yellow can be used to highlight things.
- Yellow can give an inviting and cheerful summer look to your website.
- Yellow can be used to convey happiness.
- Yellow works best as a companion to cool colours such as blue and grey or when red or orange may be too strong or too dark.