Yellow

Cheerful and enthusiastic

Yellow is the colour of sunshine. It’s a warm colour that denotes summer, happiness and joy.

 

Positive

  • Yellow symbolises the sun and light. It puts us in cheerful, enthusiastic mood and conveys happiness.
  • Yellow evokes associations about fresh citrus fruits, and summer feelings.
  • Yellow is a warm and inviting colour.
  • Yellow is the most visible colour. Our eye picks up bright yellow on a website first.

Negative

  • Yellow is the most fatiguing to the eye. Never use it as a background colour.
  • Yellow can create feelings of frustration and anger.
  • Yellow in combination with black is associated with predatory animals and stinging insects.
  • Yellow is associated with cowardice and deceit.

Where to use

  • Yellow can be used to highlight things.
  • Yellow can give an inviting and cheerful summer look to your website.
  • Yellow can be used to convey happiness.
  • Yellow works best as a companion to cool colours such as blue and grey or when red or orange may be too strong or too dark.

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