Make your main activity part of the name
Make it clear who you are and what you do. Put your most important keyword into the domain name. The keyword use in the domain name is one of the most important ranking factors for search engines.
If you specialize in doing Hawaiian hot stone massage at least the word “massage” should be part of the name to give users a sense of what you do.
Avoid non-descriptive names
If your company’s name uses a non-descriptive name such as xlix.com you can use it.
But bear in mind that a domain name with no intrinsic meaning doesn’t communicate what you do. It will be difficult to achieve a good search engine listing.
Keep it short
Make it easy to remember and write your website’s name.
Choose a name that‘s easy to read and sticks in users’ minds.
Don’t use long terms such as
Avoid more than 2 dashes
Domain names with dashes such as http://www.stone-massage.com are easier to read for the eye and easier to parse for search engines but many users forget to type the hyphens.