1. Define the features your website should offer.
It’s important to do this step before you start creating the website. The tools I will show you in the next chapter offer a variety of features. Your feature list will help you find out which of these tools fit your needs.
2. Pull out the core features your site really needs
These should be 1 or 2 features, not more.
3. Prioritize the other features by focusing on users’ needs
Ask yourself: Is this really necessary, or just nice to have?
Avoid including features that are nice to have but irrelevant for your users.
Your site will appear confusing if you include too many features.
4. Put all other features on a “nice to have” list
Put this list into your “Idea Box” and forget it. I know it’s hard but you should not touch this list any more till your site has launched.