Select your features wisely. One of the most common mistakes that web designers make is to put too many non-useful functions on their website. Features can discourage your site visitors and make them think about the functions instead of focusing on your content.
Use only the functions that make sense to your website. Define your “must-have” features, without which the site couldn’t fulfill its purpose. Don’t think everybody likes the same things as you. It’s natural that we believe that most web users are like us. But they aren’t.