1. Define your goals
Write down the goals you want to accomplish with your website.
2. Define your users’ needs
Put yourself in your user’s shoes and write down your user’s needs.
- Why are they coming to your website?
- What do they want to do?
- What are they looking for?
3. Define your content
Match your goals and the users’ needs.
Define what content you want to provide to serve both needs – yours and the users’.